Estimated to cost around $50 million, the ambitious reality series was pegged to be the next great reality series. Utopia was, essentially, Survivor and Big Brother in one (thus, not as original as FOX hoped).
It debuted in September to 4.6 million viewers and 2.0 A18-49. In its first episode without the NFL as a lead in, on Tuesday nights, it dropped to a meager 2.5 million viewers and 0.9 A18-49. A few weeks later, FOX pulled the plug on the Tuesday episodes. They would, however, leave it on Friday nights for the rest of the year.
In its first episode back from the World Series hiatus, Utopia fell to a paltry 0.5 demo – enough reason for FOX to pull the plug.
As for the contestants, they will be notified today, and sent home. All online live feeds with go dark later tonight. The Friday night timeslot will be filled with encores of Masterchef Junior, with originals airing on Tuesdays (also where Utopia had aired).