“The McCarthys” Weak in Debut

CBS-The-McCarthys_article_story_largeCBS debuted its only new comedy of the fall, and it was not pretty.  The series premiere of The McCarthys kicked off its run with 8.78 million viewers and 1.7 A18-49.  Retention from Two and a Half Men (11.02 million and 2.4 A18-49) was a 80% among total viewers and 71% in the demo.  According to a number of publications, this was the lowest series premiere for a comedy in network history.  Needless to say, Mike and Molly may be coming back sooner than we thought.

The other exciting ratings news from CBS is Mom.  It aired its second season premiere last night, getting a new episode of The Big Bang Theory as a lead in for the first time.   Its season debut brought in 10.56 million viewers and 2.5 A18-49.  It is not a great performance, but it really is not horrible either.  Retention was underwhelming, at 72% in total viewers and 61% in the demo.  It was, however, an improvement over what The Millers had been doing.

a-to-zIt looks like we may soon have our second cancellation of the season.  A new episode of A to Z fell to a new series low of 2.56 million viewers and 0.7 A18-49down another two tenths from last week.  Given its low number, I cannot see NBC sticking around for much longer.  As for its lead inBad Judge, things were not much better: 3.96 million viewers and 0.9 A18-49.  Those numbers are pretty ugly too, but I don’t see NBC moving it just yet.

ABC took a slight hit with How to Get Away with Murder.  Following Scandal, the freshman drama averaged 8.52 million viewers and 2.7 A18-49, down three tenth from last weeks episode.  Still, despite the three tenth loss, a 2.7 demo is very impressive for a 10 o’clock drama.  Retention from the aforementioned Scandal was 93% among total viewers and 87% in the demo.

The only other new show on the night was Gracepoint.  It held with its number from last week, notching 3.34 million viewers and 0.8 A18-49.  Not much else to say.

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Predictions for New Comedies: CBS

Here is the NEW scale that will be used this season:
Breakout (5) – Strong out of the gate; one of the highest rated new series
Hit (4) – Ratings are high, but not one of the highest rated new series
Solid (3) – Neither strong nor weak, simply puts up average numbers
Weak (2) – Not a bomb, but puts up consistently low numbers
Bomb (1) – Fails to catch on; one of the lowest rated new series

CBS-The-McCarthys_article_story_largeQuick Premise: Revolves around a sports-loving, hard-working family from Boston, who find out their son is gay.
Timeslot: Thursdays at 930/830c
Lead in: Two and a Half Men
Competition: A to ZBad JudgeGracepointReignScandal

Analysis: I’ve had a tough time figuring out how The McCarthys will perform.  This is through and through a CBS made comedy, so it shouldn’t have a hard time finding an audience.  However, unlike past seasons, debuting in late October probably does not help much.  Other shows in the hour have already had about a month to get a head start.  Luckily, most of those new shows in the timeslot have bombed.  Every time I think of a positive, a negative outweighs it, and vice versa.  The one big positive is that The McCarthys has a pretty good lead in.  Yes, Two and a Half Men is old (twelve seasons!), but it is still potent in the timeslot.  With possibly-renewed interest in how Two and a Half Men concludes, The McCarthys has an audience to build upon.  The McCarthys won’t do big numbers, and with two other comedies waiting to air, chances of success are slim.
Prediction: WEAK (2)