Ratings for “Black-ish”, “Mysteries of Laura”, and “Red Band Society”

It was another busy night of television!

blackishThe series premiere of Black-ish got off to a strong start with 11.04 million viewers and 3.3 A18-49 demo.  Retention out of Modern Family (11.38 million / 3.9 demo) was an outstanding 97% among total viewers and 85% in the demo.  This is one of the strongest post-Modern Family outings I can remember, just behind Cougar Town in 2009 (which grew a tenth out of Modern Family).  Now its important to wait for week two here.  Many post-Modern Family series have strong debuts, and slip in subsequent weeks.  Still, this is a very impressive start, and one that may finally solve ABC’s timeslot problem.

mysteries of lauraThe timeslot premiere of The Mysteries of Laura surprised with 10.01 million viewers and 1.5 A18-49 demo.  Many (including myself) thought the show would collapse without a lead in, and against tough competition.  It appears that was not the case, and NBC’s branding of “Women Crush Wednesday” worked.  Compared to its series premiere following America’s Got Talent last week, Laura was pretty much even among total viewers, but down five tenths in the demo.  Obviously a very older-skewing series here.

red-band-society-titleFinally, week two of Red Band Society was less positive for FOX, slipping to 3.43 million viewers and 1.1 A18-49 demo.  Versus’ its week ago series premiere, Red Band Society slipped two tenths, which is not good.  Following its low-rated series premiere, it appears Red Band Society won’t be sticking around much longer.  Retention out of Hell’s Kitchen was 93% among total viewers, and 85% in the key demographic.

Updated 9/25 at 648pm.


Ratings for “Red Band Society” and “Mysteries of Laura”

After months of promotion, the fall season is officially here.  The first two new dramas of the 2014-15 television season premiered last night, with one scoring respectable numbers and the other premiering as close to DOA as you can get.

Updated with final numbers, unless noted.

red-band-society-titleThe series premiere of Red Band Society launched to a mere 4.10 million viewers and 1.3 A18-49 demographic.  For a show that has been promoted since May, this has to be extremely disappointing for FOX.  If FOX is looking for any sort of positive news, it did hold onto 93% of the Hell’s Kitchen demographic and hold with its 1.3 throughout the hour.  Red Band Society faced off against encores and the finale of America’s Got Talent last night, but in the coming weeks, Criminal Minds and Modern Family will return.  Given the drops most series take in week two, and the fact none of the competition has yet to return spells bad news for Red Band Society.  As predicted, Red Band Society struggled to find an audience.  Overall, it looks to be an ugly fall for FOX.

mysteries of lauraNBC, which used to take most of the bad news, received much more positive news this morning.  The special preview of The Mysteries of Laura at 10/9c, behind the finale of America’s Got Talent, attracted 10.19 million viewers and 2.0 A18-49 demographic.  Even more positive for The Mysteries of Laura was the retention of 83% in the A18-49 demo from America’s Got Talent (85% if you look at 930 / 10 o’clock numbers – in prelims).  While a very good start, The Mysteries of Laura slipped four tenths at the half (2.3 -> 1.9) and moves to Wednesday nights beginning next week (at 8/7c).  Either way, The Mysteries of Laura was not the bomb I predicted it to be…at least not yet.

Chances of New Dramas: NBC

Here is the NEW scale that will be used this season:
Breakout (5) – Strong out of the gate; one of the highest rated new series
Hit (4) – Ratings are high, but not one of the highest rated new series
Solid (3) – Neither strong nor weak, simply puts up average numbers
Weak (2) – Not a bomb, but puts up consistently low numbers
Bomb (1) – Fails to catch on; one of the lowest rated new series

Constantine_TV_show_logoQuick Premise: A man must protect humanity from a growing supernatural threat.
Timeslot: Fridays at 10/9c
Lead in: Grimm
Competition: 20/20Blue Bloods

Analysis: Similar to the Criminal Minds/Stalker pairing, the Grimm/Constantine pairing is just as smart for NBC.  Constantine is a different kind of series for NBC, just like Grimm, in that there really is no other place on the schedule for it.  Expectations are probably low for Constantine, although not terribly low.  If Constantine wants to survive, it’ll either (A) have to hold onto a sizable amount of the Grimm audience, or (B) out-rate last years timeslot occupant, Dracula (which averaged about a 1.0).  With a DC Comics relation for Constantine, I have to believe there is an audience out there ready for the series.  Whether or not its a “big premiere, rapid decline” audience or “average premiere, not much decline” audience remains to be seen.  Either way, I don’t see the competition having much of an impact on the likely younger-skewing Constantine, and with a solid lead-in, this seems safe.
Prediction: SOLID (3)

mysteries of lauraQuick Premise: A New York City Homicide Detective balances her job and duties as a single mother to twins.
Timeslot: Wednesdays at 8/7c
Lead in: Local programming
Competition: ArrowThe GoldbergsHell’s KitchenThe MiddleSurvivor

Analysis: Yawnnnnn.  Of all the new shows debuting this fall, there is no show I find more cookie cutter and boring than The Mysteries of Laura.  You mean she’s a cop AND a mother?!  Gadzooks!!!  Competition is tight in the hour.  Each show, while not huge hits, still deliver strong numbers.  Survivor has the reality crowd, families watch The Middle and The Goldbergs, young males are with Arrow, and the rest of the young audience is tuning into Hell’s Kitchen.  For The Mysteries of Laura to work, it has to tap into its target audience: females.  I think it may have a tough time doing that, especially with no lead in.  The one positive of the show, if there are any, would be lead Debra Messing.  She’s likable and has good comedic and dramatic acting skills.  Still, despite her hit series Will & Grace, Debra Messing had two duds on her hands: 2007’s The Starter Wife and infamous second year ratings dropper, Smash.  Basically, The Mysteries of Laura has a long battle ahead of itself, and its one that will come up far short (even with a pre-launch following America’s Got Talent one week before its official premiere).
Prediction: BOMB (1)