It was another busy night of television!
The series premiere of Black-ish got off to a strong start with 11.04 million viewers and 3.3 A18-49 demo. Retention out of Modern Family (11.38 million / 3.9 demo) was an outstanding 97% among total viewers and 85% in the demo. This is one of the strongest post-Modern Family outings I can remember, just behind Cougar Town in 2009 (which grew a tenth out of Modern Family). Now its important to wait for week two here. Many post-Modern Family series have strong debuts, and slip in subsequent weeks. Still, this is a very impressive start, and one that may finally solve ABC’s timeslot problem.
The timeslot premiere of The Mysteries of Laura surprised with 10.01 million viewers and 1.5 A18-49 demo. Many (including myself) thought the show would collapse without a lead in, and against tough competition. It appears that was not the case, and NBC’s branding of “Women Crush Wednesday” worked. Compared to its series premiere following America’s Got Talent last week, Laura was pretty much even among total viewers, but down five tenths in the demo. Obviously a very older-skewing series here.
Finally, week two of Red Band Society was less positive for FOX, slipping to 3.43 million viewers and 1.1 A18-49 demo. Versus’ its week ago series premiere, Red Band Society slipped two tenths, which is not good. Following its low-rated series premiere, it appears Red Band Society won’t be sticking around much longer. Retention out of Hell’s Kitchen was 93% among total viewers, and 85% in the key demographic.
Updated 9/25 at 648pm.