After months of promotion, the fall season is officially here. The first two new dramas of the 2014-15 television season premiered last night, with one scoring respectable numbers and the other premiering as close to DOA as you can get.
Updated with final numbers, unless noted.
The series premiere of Red Band Society launched to a mere 4.10 million viewers and 1.3 A18-49 demographic. For a show that has been promoted since May, this has to be extremely disappointing for FOX. If FOX is looking for any sort of positive news, it did hold onto 93% of the Hell’s Kitchen demographic and hold with its 1.3 throughout the hour. Red Band Society faced off against encores and the finale of America’s Got Talent last night, but in the coming weeks, Criminal Minds and Modern Family will return. Given the drops most series take in week two, and the fact none of the competition has yet to return spells bad news for Red Band Society. As predicted, Red Band Society struggled to find an audience. Overall, it looks to be an ugly fall for FOX.
NBC, which used to take most of the bad news, received much more positive news this morning. The special preview of The Mysteries of Laura at 10/9c, behind the finale of America’s Got Talent, attracted 10.19 million viewers and 2.0 A18-49 demographic. Even more positive for The Mysteries of Laura was the retention of 83% in the A18-49 demo from America’s Got Talent (85% if you look at 930 / 10 o’clock numbers – in prelims). While a very good start, The Mysteries of Laura slipped four tenths at the half (2.3 -> 1.9) and moves to Wednesday nights beginning next week (at 8/7c). Either way, The Mysteries of Laura was not the bomb I predicted it to be…at least not yet.